Exploring the prospects for e-commerce in 2024 according to PrestaShop.
As part of our ongoing exploration of the major trends shaping digital strategies in 2024, we now turn our attention to the developments to be expected in the E-commerce sector. PrestaShop, a benchmark in E-commerce solutions, shares with us its analysis of the sector and discusses the crucial points to watch out for in the months and years to come.
1. Increased market accessibility and adaptable E-commerce platforms
According to PrestaShop, one of the main e-commerce trends for 2024 will be simplified access to the resources necessary to create and maintain a successful e-commerce site. This accessibility is achieved through the use of solutions allowing rapid creation of online stores. PrestaShop offers in particular a Hosted offer, eliminating technical hassles to offer a pre-installed store with all essential services. However, while favoring turnkey solutions, it is emphasized that E-commerce platforms must also evolve to meet the future needs of e-retailers, by offering solutions adapted to larger stores and international scale.
2. Reach consumers at the right time with the right message
Message personalization through marketing automation remains a fundamental trend in 2024. This involves in-depth customer profile analysis, precise audience segmentation and efforts to capture relevant data. PrestaShop highlights the importance of personalized messages and emails to spark uniqueness among customers, emphasizing that meeting audience needs is crucial to converting contacts into loyal customers.
3. Payment at the center of concerns
In a context of continued growth of E-commerce, consumers will become increasingly sensitive to the payment options offered by e-retailers. PrestaShop emphasizes the need to offer solutions adapted to customer expectations to increase revenue. Payment must no longer be simply a payment choice, but a seamless user experience, through a simplified, secure purchasing journey and offering consumers' preferred payment methods.
4. A flawless customer experience
In 2024, customer experience remains a major issue. Visitors need to have a perfect experience because even the slightest friction can lead to loss of revenue. Mastering the customer experience, from the quality of product sheets to the responsiveness of customer service, remains crucial for customer acquisition and retention.
5. Social Shopping
Mastering social shopping remains a challenge for e-retailers in 2024. Social networks are becoming an important way to present products to potential customers and encourage them to purchase. PrestaShop facilitates this integration by allowing your store to connect to Facebook and Instagram solutions and APIs, thus facilitating catalog synchronization and delivery of targeted campaigns.
6. Artificial intelligence ever more present
AI will be at the heart of e-commerce strategies in 2024, influencing content creation, abandoned cart management and customer service through chatbots. The benefits of AI include significant time savings for e-tailers, better management of large catalogs and automation of tasks, while providing immediate and personalized responses to customers.
If you are considering launching into e-commerce or migrating your current site, discover how PrestaShop's flexible solution, accompanied by various modules, can meet all your needs. Visit the link below to learn more about the customizable solution that can truly revolutionize your online presence.