Canva, the famous graphic design platform, unveils its “2024 Design Trends” report, revealing the 5 main directions that will shape the graphic design and visual communication industry next year, according to a recent press release . Based on the performance of content in its library, user search trends, and opinions from design experts, Canva offers us a glimpse of the creative developments to anticipate in 2024. Let's discover these exciting trends together.
Collage in Motion: A New Artistic Dimension
Canva predicts that the “moving collage” trend will be ubiquitous in 2024, inspired by the culture of zines, handmade scrapbooks, and photo collages. Experts believe this practice will extend to video displays and content, offering an artisanal and psychedelic aesthetic. Moving collages, up 249 % in searches, bring a new visual dimension, combining creativity and dynamism in each design.
Flow and Form: The Balance Between Geometry and Organic
The fusion of geometric and organic shapes defines the “Flow and Form” trend. Sought after for its professional and dynamic vibe, this simplified and expressive approach is growing in popularity, with an increase of 27 %s on Canva over the past year. Keywords such as “Blob”, “Minimalist”, “Organic”, “Scribble” and “Shapes” characterize this trend which seduces with its clean and modern aesthetic.
Surrealism: A Journey Into the Unexpected
Canva predicts that surrealism will continue to be at the heart of trends in 2024. Inspired by the 20th century art movement, it combines fantasy, ethereal patterns and surprising combinations. Searches for terms like “dreamy,” “fantasy,” and “ethereal” increased by 140 %, 80 %, and 60 %, respectively. Surrealist designs, often associated with collage, create stunning and intricate works, bringing a touch of originality to each creation.
Pixelization: A Nostalgic Homage to 8-Bits
Pixelation, inspired by 8-bit video game graphics, remains trendy in 2024. This nostalgic trend saw a growth in popularity of 179 % on Canva this year. Coming from cross-stitch and mosaics, pixelation offers a playful and precise aesthetic, adapted to various media, whether animated or not.
“Bold” Rebranding: The Power of Vibrant Colors
Companies are increasingly opting for bold rebranding, combining bright, fluorescent colors with rounded style fonts. This approach, described as bold in English, conveys positivity, fun and optimism. Searches for terms like “alive” and “vibrant” exploded by 32,000 %s in 2023 according to Canva. The bold style draws inspiration from 20th century art movements, such as pop art, art deco and 80s advertising, to create impactful visual identities.
Canva's design trends for 2024 promise us a year rich in creativity, combining tradition and innovation. Whether through the movement of collages, the balance between flow and form, the unexpectedness of surrealism, the nostalgia of pixelation or the power of bold rebranding, designers have at their disposal a range of inspirations to create captivating and modern visuals. Stay tuned for these emerging trends that will shape the future of graphic design.
