Every year, Adobe lights up the world of design by revealing its creative predictions. This year's report for 2024 offers a fascinating insight into upcoming trends, focused on healing, positivity and a touch of nostalgia.
1. Calm and Soothed Visuals: The Calming Rhythms Revolution
The search for calm and appeasement is spreading in various areas such as places of sale, work and interior decoration. This quest for tranquility is embodied in the trend of visuals called “Calming Rhythms”. These simple creations, featuring slow-moving backgrounds and soothing music, capture attention.
A striking example of this trend is the hashtag #asmr on TikTok, garnering 912.6 million views. It offers access to peaceful videos combined with soothing sounds, perfectly illustrating the growing popularity of relaxing creations.
2. Positive Designs: An Answer to the Quest for Joy
According to Adobe, the decline in friendly ties in recent years is pushing Internet users to look for happy visuals, emitting positive energy. Whether it's simple pleasures, travel, or luxurious experiences, the tendency toward wonder and joy applies to all types of messages and experiences.
AI tools, which have the ability to represent individuals in a positive state of mind, play a vital role in highlighting images of joy.
3. Dynamic Universes: The Bold Blend of 2D and 3D Elements
The advent of virtual and augmented reality inspires a growing trend towards dynamic worlds. Designers merge 2D and 3D elements, adding music and video to create captivating visual experiences. This fusion of elements provides an impactful visual experience, as Adobe highlights in its report.
4. Nostalgia: A Return Towards Authenticity Through the Times
Nostalgia, already present in 2023 for the 1990s and 2000s, will gain even more momentum in 2024. Adobe suggests that this trend is fueled by Gen Z's desire to find a certain authenticity, believing that technology creates a feeling detachment from the real world.
Thanks to the rise of AI, nostalgia will extend across different eras, with the ability to generate hyper-realistic renderings, providing a unique connection between the past and the present.
In summary, Adobe's creative trends for 2024 promise immersion in calming, joyful, dynamic and nostalgic visuals, reaffirming the crucial role of design in how we perceive and experience the world around us.
